Crescent moon, partial circle logo annoyance. Swooshy shit with no imagination. I have been aware of this kind of thing for quite some time, but now it has come time to unleash. I can only boil for so long, you know? Watch it, ’cause I’m gonna start to swear now.
As a graphic designer who dislikes being a graphic designer, I must say I still appreciate and look for good design. I can’t turn it off. My design radar is always on. I admit that I get warm fuzzies when I see something that is designed really well. I will also admit that I am not the best designer around, but I can judge what is shit and what isn’t.
I’m going to focus on shitty logos today. I’m not going to be a complete prick and publish business names, but just pick on one graphical theme that many businesses and/or designers seem to be hooked on lately. It’s everywhere nowadays and it needs to be stopped. That’s right – the crescent moon, partial circle logo annoyance.
Fuck. A logo is the front door to your business. It’s your brand. It doesn’t have to be over the top crazy to grab attention. In fact, simplicity can be more powerful than a clusterfuck. Imagery, font choice, and colour should somehow relate to the business. That being said, using something completely predictable sort of sucks. But holy fuck of fucks, why are so many businesses and/or designers settling for a boring crescent shape? Why? Why are so many designers resorting to the boring crescent shape? What the hell does a crescent moon-shaped swoosh have to do with anything other than selling a trip to the fucking moon? Or maybe an airline. Or selling UFOs. I don’t understand what the swoosh is supposed to convey. As a person who is educated in design and having built vector graphics for the past decade or more, I can’t help but come to the conclusion that people are finally getting the hang of drawing funky shapes with their vector illustration software and somehow passing it off as something relevant. Either that or people are really, really, really fucking boring. Use your mind and create something! Brainstorm, dammit! Make a piece of art, not a piece of shit.
Below: The two crescent shapes took me 16 seconds to make. That’ll be one thousand dollars, please.
It has been my experience that developing a logo doesn’t happen in seconds. The idea can spark in a matter of seconds, but further progression should probably be exercised. Put some fucking thought into your shit. Don’t settle for a random, dumbass shape just because you feel you need a shape. If you’re a designer, design something! Don’t settle for an excuse for flair with a crescent moon, partial circle logo annoyance that’s shaped like a banana – a monkey can do that.