So I haven’t written anything for a few months. Terrible. I tried to rearrange things in our shirt world and it didn’t work out as I had thought. In fact, life isn’t working out as I had thought. Poop. Oh well. The shirts are still around and new designs are finally being posted to the site!
You may recall that I had changed things around with Crock to align with a brand change that focused on cars. Cranky was the new name, which was going to be an offshoot of Crock of Shirt. This was supposed to be a more direct and focused niche. Cars. But it was confusing and I didn’t work it properly. Possibly because we don’t live in car-crazy California, I dunno. Once again, another learning experience! Besides, maybe our niche is we don’t have a niche. Ha!
So now everything is back to Crock of Shirt. And in doing so, we thought we’d freshen things up a bit by changing our logo a little. Naturally, I got carried away and made a new logo, but in the end it was decided to stick with more the original text treatment. I’ve confused enough stuff already haha. However, because I am anal and possibly a bit OCD, I tweaked the original logo text by rounding off the pointy corners on the letters. Nice, right? But you probably can’t notice and I blew an hour of obsessive compulsive hassle for nothing. You’ll notice that the biggest change is from the squared off, triangular shape to the good ol’ circle. Can’t go wrong with a circle.
Above: The updated Crock of Shirt logo. Not too different, but enough to shake things up a little.
Oh, and I’ll say something a bit funny here, too. Kris and I were setting up for market a couple weekends ago and he suddenly was shit on by a bird on his new hoodie. White shit on a black hoodie at 7:00 in the morning. This did not go well. He was very upset. I was laughing a bit on the outside, but a lot on the inside.